There are many factors that needs to be considered while optimizing WordPress site for search engine optimization. While backlinks, high quality content, and keywords are crucial but the most overlooked factor of your site is the design.
It’s assumed that the design and SEO are the two distinct things, when they’re closely intertwined. In reality, the design of your website can heavily impact the on-page SEO ranking.
Let’s unearthed the hidden gems of how design intricately intertwines with SEO.
With more and more people accessing the website through their mobile devices, it’s important to ensure that your site is fluid and adaptable. A mobile-friendly website not only boosts your SEO ranking but is crucial from the SEO perspective.
Google emphasizes on the mobile-first indexing, even though mobile searches predominates. This means Google is now using the mobile versions of websites to rank pages in search results more than any other device. Responsive designs not only raises your SEO ranking, but also enhances user experience.
In this fast paced era, a slow-loading website can have a negative impact on users, which can lead to hurting your on-page SEO and overall visibility.
Remember that the Google consider the page speed while ranking any website in its algorithm. By optimizing high resolution images, intricate animations and using a reliable hosting provider your site speed may elevate the SEO.
The most influential aspect of your site is its navigation. A user-friendly design where navigation is well-designed making it easier for the user to find what they’re actually looking for, leaving a lasting impression and driving positive impact on your bounce rate while increasing the time spent by the visitors.
Search Engine finds these as indicators of a quality site and understands the structure of hierarchy, which can turn on the SEO booster for ranking of your website.
Crafting an eye-catchy layout is as important as any other factor. A well-structured site with logical layout, clear headings (H1, H2, H3, etc.), bullet points, and other formatting techniques, you can help the search engine crawlers to understand and index your content accordingly, making the content readable for the audience.
Design plays a key role in on-page SEO, using these basic techniques you can optimize your website for both the visitor and search engine. While improving the user-experience and quality of navigation.
Internal Links guide user to learn more about the certain topic. Strategic links to other relevant website pages enable user to gain more information which leads to longer site visits, and help search engine understand the relationship and context between the pages. Adding internal linking on your website can improve the overall organic traffic of the website.
Featuring different interactive elements like sliders, polls, or quizzes excites the visitors and make them curious to explore the website which can lead to longer site visits. This indicates to search engines that your content is worth ranking, valuable and most-relevant leading to a boost in optimization.
Always ensure that your site has prominent buttons to allow the user share the content on the social media platform. This supports the website with a boost in ranking. The more the site will be easier to navigate, the greater the advantage would be for you, as this will increase the organic traffic with the greatest reach.
Google has the right to penalize any website if it has intrusive pop-ups. If the user gets disrupt with multiple pop-ups while navigating the site then this can soon turn into a red-flag for your website.
Being judicious with the interstitials and popups is always a wise decision when it comes to the WordPress.
There is no doubt or denial that the SEO and design go hand-in-hand. By using the design and SEO strategically, you can not only create an appealing website, but also optimize it for best search engine performance.
Now you can pave the way for higher rankings and improved visibility by using the complex dance of SEO, where design evolves in harmony and everything is under-control for your convenience, just a click away!
